Village of Oswego
Contact Us:

Free business workshop: The Customer Journey

What value does your business really provide to customers and clients, and how will you turn those potential clients from complete strangers into to leads, sales, advocates and promoters of your product? Learn how to find potential customers and take them on a journey to becoming loyal fans of your product or service at a free Oswegrow workshop on Thursday, Nov. 21

“The Customer Value Journey: Optimization and Funnel Design” will be held at 8:30 a.m. on Thursday, Nov. 21, at the Oswego Public Library’s downtown Oswego campus. By the end of this free workshop you will have outlined the road map for intentionally and predictably moving your customers along a journey (we call it the sales funnel) from new lead to a loyal customer and vocal advocate for your business.

Presenter Francesca Hindmon is the president and founder of Monarch & Company, a digital marketing and cloud technology based in Chicago that specializes in business process transformation. As the president of Monarch & Company, Hindmon has done it all, from sales, project management, technical support and everything in between. Founded in 2016, Monarch & Company helps you grow your business through improved business processes using cloud technology and team collaboration. Hindmon studied economics and business administration at Howard University and worked as an assistant for the District of Columbia Small Business Development Center.

This workshop is free, but registration is preferred. Register and get more information at


Check out the new!

The new is a one-stop resource for small business owners and entrepreneurs looking to start or grow a business here in Oswego. Find a calendar of workshops, access online databases, and get connected to mentors and library and village staff who can help your research or walk you through incentives and business plans.

Oswegrow is a partnership between the Oswego Public Library District, the Village of Oswego, and Fox Valley SCORE that provides opportunities for small business owners and entrepreneurs to learn and grow their businesses in Oswego. For more information, visit

View All News & Announcements