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Oswegrow Workshop: Measuring Your Success in Marketing

Whether you’re an aspiring influencer or a small brick-and-mortar business, ensuring your marketing dollars are bringing eyeballs to your products or services is a smart business move. Learn how to ensure you’re getting the best return on your marketing investment at a free Oswegrow workshop on Tuesday, Oct. 29.

“Measuring Your Success in Marketing” will be held at 6:30 p.m. on Tuesday, Oct. 29, at the Oswego Public Library’s downtown Oswego campus. This free workshop offers insights for small businesses and entrepreneurs who are ready to grow their business and get new customers.

From your website to your Instagram to your billboard campaign, presenter Scott Piner will show you how to track and measure your marketing activities to ensure they’re supporting your goals for your business.  By assessing your overall marketing plan and budget, this workshop will focus on what activities bring the greatest return to help you strategically plan and allocate resources for greater success.

Piner is an enthusiastic marketer focused on customer research and data analysis to guide planning and implementation. He earned his MBA from Lake Forest Graduate School of Management.

This workshop is free, but registration is preferred. Register and get more information at


Check out the new!

The new is a one-stop resource for small business owners and entrepreneurs looking to start or grow a business here in Oswego. Find a calendar of workshops, access online databases, and get connected to mentors and library and village staff who can help your research or walk you through incentives and business plans.

Oswegrow is a partnership between the Oswego Public Library District, the Village of Oswego, and Fox Valley SCORE that provides opportunities for small business owners and entrepreneurs to learn and grow their businesses in Oswego. For more information, visit

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